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    Global Marketing Study Set 5
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    Exam 1: Introduction to Global Marketing
  5. Question
    Multinational Companies Pursuing Strategies of Product Adaptation Run the Risk
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Multinational Companies Pursuing Strategies of Product Adaptation Run the Risk

Question 36

Question 36

True/False

Multinational companies pursuing strategies of product adaptation run the risk of failing to be successful against global competitors that have recognized opportunities to serve global customers.

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