Which of the Following Statements About Strategic Controls Is True

Multiple Choice

Which of the following statements about strategic controls is true?

A) They are the most important category of control for an international firm.
B) They rely on more qualitative measures that are difficult to measure.
C) In all cases, the measure is easy to quantify, especially if it relates to market share or competitors' positions.
D) They are needed to ensure appropriate actions are being taken today to help the firm tomorrow, but not if the short-term outcomes of these actions are costly.