Strategic Planning

Multiple Choice

Strategic planning:

A) is a coordinated set of actions that fulfills the firm's objectives, purposes, and goals.
B) helps define the type of organization the firm intends to be, and the nature of the contribution it makes to its constituents.
C) is an effort by which an organization defines the nature of the products and/or services it provides.
D) is the process by which a firm decides its direction over the next several years.