Which of the Following Statements About a Firm's Mission Statement

Multiple Choice

Which of the following statements about a firm's mission statement is false?

A) Typically, mission statements are short, with approximately 5 to 10 words.
B) It is a simple statement of the basic purpose for the firm's existence.
C) The firm will include its ''reason for existence'' in its mission statement.
D) It identifies what is unique about the firm.