The Forsite Company Is Screening Three New Product Ideas

Multiple Choice

The Forsite Company is screening three new product ideas. Resource constraints allow only one idea to be commercialized at the present time. The following estimates have been made for the five performance criteria that management feels are most important. If the five criteria are equally weighted, what are the best and worst alternatives?

A) A is best, and B is worst.
B) B is best, and C is worst.
C) B is best, and A is worst.
D) C is best, and A is worst.