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An Accounting Firm Realizes It Is Woefully Inadequate at Cultivating

Question 28

Multiple Choice

An accounting firm realizes it is woefully inadequate at cultivating new clients. It is allowed to observe a law firm perform the new-client cultivation process in hopes of gleaning improved methods it can adopt. This is an example of:


A) competitive benchmarking.
B) functional benchmarking.
C) internal benchmarking.
D) generic benchmarking.

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