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Tavis Robotics Corporation Has Developed a New Robot-Model FI-73-That Has

Question 235

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Tavis Robotics Corporation has developed a new robot-model FI-73-that has been designed to outperform a competitor's best-selling robot. The competitor's product has a useful life of 10,000 hours of service, has operating costs that average $5.55 per hour, and sells for $128,000. In contrast, model FI-73 has a useful life of 30,000 hours of service and its operating cost is $3.55 per hour. Tavis has not yet established a selling price for model FI-73.From a value-based pricing standpoint what range of possible prices should Tavis consider when setting a price for FI-73?


A) $244,000 ≤ Value-based price ≤ $316,000
B) $128,000 ≤ Value-based price ≤ $244,000
C) $128,000 ≤ Value-based price ≤ $444,000
D) $316,000 ≤ Value-based price ≤ $444,000

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