Essay
Bochenski Mechanical Corporation has developed a new industrial grinder-model UF-48-that has been designed to outperform a competitor's best-selling industrial grinder. Model UF-48 has a useful life of 80,000 hours of service and its operating cost is $1.00 per hour. In contrast, the competitor's product has a useful life of 20,000 hours of service and has operating costs that average $1.80 per hour. The competitor's industrial grinder sells for $129,000. Bochenski has not yet established a selling price for model UF-48.Required:From a value-based pricing standpoint what is the differentiation value offered by model UF-48 relative to the competitor's offering for each 80,000 hours of service?
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