Multiple Choice
Which of the following is NOT an example of competing on the basis of differentiation?
A) A car manufacturer offers the best warranty in the automobile industry.
B) A firm designs its smart phone product with unique features.
C) A movie theater distinguishes itself by offering cinema suites and dine-in options.
D) A firm offers a much broader product line than its competitors do.
E) A firm advertises more than its competitors do.
Correct Answer:
Verified
Correct Answer:
Verified
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