Which of the Following Is NOT an Example of a Global

Multiple Choice

Which of the following is NOT an example of a global strategy?

A) Apple designs its iPhone identical, regardless of region.
B) IKEA sells standardized, Swedish designed, self-assembly furniture products.
C) Caterpillar provides the same earth-moving equipment in Nigeria as in Iowa.
D) Gillette introduces a new customized product with less design complexity for low-income Indian customers.
E) Procter & Gamble homogenizes products as much as the market allows in order to keep cost low.