Multiple Choice
Samantha Jones owns a chain of ice cream stores in New England. To draw attention to her stores, she adopted a very colorful and distinctive logo several years ago, which depicts a funny-looking cow churning ice cream. Recently, a dairy company asked Samantha if it could use a characterization of her funny-looking cow on a line of yogurt it is coming out with, and offered to pay Samantha's company 3 cents for every carton of yogurt it sells that has the cow's image on the carton. If Samantha accepts this proposal, she will need to enter into a(n) ________ agreement with the dairy.
A) licensing
B) joint venture
C) strategic alliance
D) new product development
E) exporting
Correct Answer:
Verified
Correct Answer:
Verified
Q60: A joint venture is a partnership between
Q61: A(n) _ strategy involves making additional versions
Q62: Internally generated growth is often called _
Q63: In regard to acquisitions, many firms have
Q64: In a scale joint venture, the position
Q66: Which of the following was NOT identified
Q67: Internally generated growth is often called organic
Q68: If a business enhances the quality of
Q69: Which of the following is an example
Q70: Merchandise and character licensing is the licensing