There Are Two Primary Rules of Thumb for Deciding If

Multiple Choice

There are two primary rules of thumb for deciding if intellectual property protection should be pursued for a particular intellectual asset. First, a firm should determine if the intellectual property has value in the marketplace. Second, a firm should determine if its intellectual property ________.

A) is directly related to its competitive advantage
B) could be licensed to another company
C) is more than three years old
D) is something that was developed "in-house"
E) rightfully belongs to the firm or the employees who developed it