Real Time Cases, the Company Profiled in the Opening Feature

Multiple Choice

Real Time Cases, the company profiled in the opening feature in Chapter 11, sells live business cases for classroom use. According to the case, which of the following was NOT a marketing strategy for the firm?

A) Attend trade conferences to meet CEOs.
B) Issue press releases through local and regional news outlets.
C) Apply for every start-up competition and pitch event available.
D) Reach out to personal networks.
E) All of the above were marketing strategies used by the firm.