Which of the Following Statements Is Incorrect Regarding the Process

Multiple Choice

Which of the following statements is incorrect regarding the process of building a company's brand, particularly for young firms?

A) A firm's name, logo, Web site design, and even its letterhead are part of its brand.
B) One of the keys to effective branding is to create a strong personality for a firm.
C) Some companies monitor the integrity of their brands through brand management.
D) Startups must build a brand from scratch, which starts with selecting the company's name.
E) Most experts recommend a heavy reliance on advertising in building a firm's brand.