Southwest Airlines Uses Its Assets Very Productively

Multiple Choice

Southwest Airlines uses its assets very productively. Its turnaround time, or the time that its airplanes sit on the ground while they are being loaded and unloaded, is the lowest in the airline industry. In terms of the primary financial objectives of a firm, this attribute is a measure of Southwest's ________.

A) efficiency
B) effectiveness
C) stability
D) liquidity
E) profitability