Athletic Propulsion Labs, the Company Profiled in the Opening Feature

Multiple Choice

Athletic Propulsion Labs, the company profiled in the opening feature of Chapter 6, makes athletic shoes that give the wearer extra bounce. One of factors that made the founders' initial business plan seemingly unrealistic was the price point. The price point in the original business plan was $________.

A) 300
B) 200
C) 100
D) 25
E) 40