Which of the Following Statements Is Incorrect Regarding the Marketing

Multiple Choice

Which of the following statements is incorrect regarding the marketing plan section of a business plan?

A) The marketing plan focuses on how the business will market and sell its product or service.
B) The two most important items to include in a marketing plan are (1) overall marketing strategy and (2) the nuts and bolts of marketing a firm's product in terms of product, price, promotion, and place.
C) The best way to describe a company's marketing plan is to begin by talking about its competitors.
D) A firm's marketing strategy refers to its overall approach for marketing its products and services.
E) A firm's overall approach to marketing typically boils down to how it positions itself in its market and how it differentiates itself from its competitors.