Nathan Green Is Starting a Firm in the Organic Produce

Multiple Choice

Nathan Green is starting a firm in the organic produce industry. Nathan has developed a statement-"Helping Make Your Life Better, Healthier, and Fuller"-that describes the reason his company exists and what his business model is supposed to accomplish. In the terminology used in the Barringer/Ireland Business Model Template, Nathan's statement is referred to as his ________ statement.

A) values
B) uniqueness
C) differentiation
D) mission
E) task