When Completing the Basis of Differentiation Box in the Barringer/Ireland

Multiple Choice

When completing the basis of differentiation box in the Barringer/Ireland Business Model Template, it is best to limit the description to ________.

A) two to three points
B) one point
C) five to 10 points
D) two to three points for manufacturing firms and five to 10 points for service firms
E) five to 10 points for manufacturing firms and two to three points for service firms