According to the Textbook, a Focus Group Is a Gathering

Multiple Choice

According to the textbook, a focus group is a gathering of 5 to 10 people who are selected because ________.

A) they are most likely to purchase large amounts of the product or service being discussed
B) they responded to a self-selected opinion poll about the topic being discussed
C) of their relationship to the issue being discussed
D) they responded to a mail survey about the topic being discussed
E) they are spokespersons for the topic being discussed