Melissa Rossi, Product Manager at National Consumers, Inc

Multiple Choice

Melissa Rossi, Product Manager at National Consumers, Inc.(NCI) , is evaluating alternatives for introducing a new brand of toothpaste with an improved formula to promote teeth whitening.She has identified four alternative markets, and has constructed the following table which shows NCI's rewards (in $1,000,000's) for various levels of acceptance by the markets and their probabilities: If Melissa uses the EMV criterion, the appropriate choice would be: ___.

A) Northeast only
B) Southeast only
C) National
D) None (don't introduce the new package)