ShopEasy Inc

Multiple Choice

ShopEasy Inc.is a specialty e-tailer that operates 87 catalogue websites on the Internet.Larson Brown, Sales Director, feels that the style (colour scheme, graphics, fonts, etc.) of a website may affect its sales.He chooses three levels of design style (neon, old world and sophisticated) and randomly assigns six catalogue websites to each design style.In Larson's experiment "style" is ___.

A) the dependent variable
B) a treatment variable
C) a concomitant variable
D) a blocking variable
E) a response variable