Catherine Chao, Director of Marketing Research, Is Evaluating Consumer Acceptance

Multiple Choice

Catherine Chao, Director of Marketing Research, is evaluating consumer acceptance of a new toothpaste package.Her staff reports that 17% of a random sample of 200 households prefers the new package to all other package designs.If Catherine concludes that 17% of all households prefer the new package, she is using a ___.

A) a point estimate
B) a range estimate
C) a statistical parameter
D) an interval estimate
E) an exact estimate