Manuel Banales, Marketing Director of Plano Power Plants, Inc

Multiple Choice

Manuel Banales, Marketing Director of Plano Power Plants, Inc.'s Electrical Division, is directing a study to identify and assess the relative importance of product features.Manuel directs his staff to design a survey questionnaire for distribution to all of Plano's 954 customers.For this study, the set of 954 customers is ___.

A) a parameter
B) a sample
C) the population
D) a statistic
E) the frame