A Market Research Analyst Has Asked Consumers to Rate the Appearance

Multiple Choice

A market research analyst has asked consumers to rate the appearance of a new package on a scale of 1 to 5.A 1 means that the appearance is awful while a 5 means that it is excellent.The level of this data is usually considered ___.

A) interval level data
B) ordinal level data
C) nominal level data
D) ratio level data
E) relative level data