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The CIO for a Large Hospitality Business Has Been Inundated

Question 160

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The CIO for a large hospitality business has been inundated with information and data regarding customer needs and spending preferences.However, her in-house data analytics team has advised her that what she really needs is to develop an understanding of relationships.With this knowledge she should will be able to recognize new patterns and undiscovered trends.This category of analytics is called ___________.


A) predictive
B) prescriptive
C) descriptive
D) statistical inference
E) production

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