Multiple Choice
In the context of the A-T-A-R model of adoption of a new product, which of the following is part of a reseller's role?
A) Setting up a trial for the new product under artificial usage conditions
B) Doing a small volume of business in a standardized way with a big margin
C) Delegating the promotion of the new product to trade relations directors or sales managers
D) Preparing for the promotion of the product, including training salespeople and service people
Correct Answer:
Verified
Correct Answer:
Verified
Q45: The trial phase in the adoption of
Q46: Selective distribution is typically used for products
Q47: _ refers to a price clearly above
Q48: Which of the following new product characteristics
Q49: A buyer gathering the trial experience of
Q51: Under which of the following categories do
Q52: For products with high relative advantage and
Q53: For products with low relative advantage and
Q54: Which of the following promotional launch tactics
Q55: Discuss the tactics used for launching a