Which of the Following Is True of the Use Testing

Multiple Choice

Which of the following is true of the use testing of a new product?

A) It should be continued until the firm is satisfied that the new product has solved the problems expressed in the original protocol.
B) It means testing a prototype of the new product under artificial conditions using control groups and focus groups.
C) It is usually stopped once a firm creates a prototype of the new product.
D) Its risks and costs are usually high compared to the loss of the earnings flow from a successful product.