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    New Products Management Study Set 1
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    Exam 9: Sales Forecasting and Financial Analysis
  5. Question
    In the New Product Development Process, the Product Use Test
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In the New Product Development Process, the Product Use Test

Question 11

Question 11

Multiple Choice

In the new product development process, the product use test is conducted during the _____ phase of the process.


A) opportunity identification and selection
B) concept generation
C) project evaluation
D) development

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