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    Exam 9: Sales Forecasting and Financial Analysis
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    Firms That Build Strategic Criteria into Their Project Selection Tools
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Firms That Build Strategic Criteria into Their Project Selection Tools

Question 21

Question 21

Multiple Choice

Firms that build strategic criteria into their project selection tools are using a _____ strategic approach.


A) top-down
B) top-two-boxes
C) market testing
D) bottom-up

Correct Answer:

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