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    New Products Management Study Set 1
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    Exam 7: Concept Evaluation and Testing
  5. Question
    Concept Testing Is Sometimes Called Concept _____ to Reinforce the Idea
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Concept Testing Is Sometimes Called Concept _____ to Reinforce the Idea

Question 37

Question 37

Multiple Choice

Concept testing is sometimes called concept _____ to reinforce the idea of helping the item, not just killing it off.


A) checking
B) development
C) validation
D) evaluation

Correct Answer:

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