Multiple Choice
Which of the following is true of the product innovation charter (PIC) of a firm?
A) The PIC is formulated at the end of the new products process.
B) The formulation of the PIC follows the phase of opportunity identification and concept generation.
C) The PIC precludes the practice of having unwanted proposals eat up valuable development funds before they are detected.
D) The PIC tends to eliminate less product ideas than any of the other evaluation techniques.
Correct Answer:
Verified
Correct Answer:
Verified
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