Multiple Choice
Which of the following is a disadvantage of perceptual gap mapping?
A) It ignores the nuances and shadings of consumer responses.
B) It relies only on managerial intuition/experience.
C) It deals only with "conceptual leaps" critical to developing new-to-the-world products.
D) It cannot be used for concept generation and new product development.
Correct Answer:
Verified
Correct Answer:
Verified
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