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    New Products Management Study Set 1
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    Exam 6: New Product Ideas: Analytical Attribute Approaches
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    Conjoint Analysis Is an Analytical Tool Used to Assess Tradeoffs
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Conjoint Analysis Is an Analytical Tool Used to Assess Tradeoffs

Question 33

Question 33

Multiple Choice

Conjoint analysis is an analytical tool used to assess tradeoffs much like _____ analysis is a tool to develop perceptual maps.


A) factor
B) block
C) decision tree
D) semantic feature

Correct Answer:

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