Multiple Choice
The underlying premise for _____ is that product concept creativity is triggered by the mere listing of every physical feature of a product, because we instinctively think about how that feature could be changed.
A) factor analysis
B) perceptual mapping
C) adaptive conjoint analysis
D) dimensional analysis
Correct Answer:
Verified
Correct Answer:
Verified
Q21: Perceptual gap mapping:<br>A) considers nuances and shadings
Q22: Checklists typically consist of a _.<br>A) description
Q23: Determinant gap maps are speedy and cost-efficient.
Q24: Trade-off analysis is becoming increasingly valuable for
Q25: Conjoint results are a valid early indicator
Q27: Analytical attribute techniques:<br>A) are used to preserve
Q28: Determinant gap maps rely less on managerial
Q29: Benefits are product attributes that can be
Q30: A product is really nothing but attributes.
Q31: Theoretically, the three basic types of attributes