Multiple Choice
Which of the following is true of role playing as a research technique?
A) There is substantial evidence of its successful use in generating ideas for new products.
B) This technique tends to undermine creativity.
C) It would be valuable in instances where product users are unable to verbalize their reactions.
D) It would not be suitable in instances where consumers are emotionally unwilling to express their views.
Correct Answer:
Verified
Correct Answer:
Verified
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