After Identifying an Important User Problem, Most Problem Solving Should

Multiple Choice

After identifying an important user problem, most problem solving should:

A) not be done intuitively without a quantifiable method.
B) be done by the new product group members involved in the concept generation work.
C) exempt marketing people from the process as their primary task is to generate sales.
D) be done on a generic scale instead of focusing on the specifics of each problem.