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  3. Study Set
    New Products Management Study Set 1
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    Exam 4: The Product Concept and Ready-Made New Product Ideas
  5. Question
    A Product Has Value Only as It Provides Some Benefit
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A Product Has Value Only as It Provides Some Benefit

Question 25

Question 25

True/False

A product has value only as it provides some benefit to the customer that the customer sees a need for, or has a desire for.

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