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    New Products Management Study Set 1
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    Exam 4: The Product Concept and Ready-Made New Product Ideas
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    A New Product Only Really Comes into Being When
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A New Product Only Really Comes into Being When

Question 39

Question 39

Multiple Choice

A new product only really comes into being when:


A) a concept is generated.
B) the technology to create the product is acquired.
C) a prototype passes scrutiny by potential users.
D) it is successful in the market.

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