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    New Products Management Study Set 1
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    Exam 1: The Strategic Elements of Product Development
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    A "Me-Too" Product Is Most Likely A
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A "Me-Too" Product Is Most Likely A

Question 20

Question 20

Multiple Choice

A "me-too" product is most likely a:


A) new-to-the-world product.
B) new-to-the-firm product.
C) repositioned product.
D) reduced cost product.

Correct Answer:

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