When Competitive Position Is Strong:​

Multiple Choice

When competitive position is strong:​

A) ​accounts should advertise through telemarketing, direct mail, and the Internet.
B) accounts should advertise through posters, radios, billboards, and newspapers.​
C) accounts should receive minimal personal selling effort since their competitive position is already strong.
D) ​accounts should receive a heavy investment where it is possible to strengthen the seller's competitive position.
E) ​accounts should receive a heavy investment of effort and resources.