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Regina Saw an Advertisement for a Charity Showing a Starving

Question 15

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Regina saw an advertisement for a charity showing a starving child who was crying. The ad said, "For pennies a day, you can help save a starving child." After making an online donation, Regina became upset when she learned that the charity had higher overhead expenses than other similar charities and so less of her contribution went to help children than to pay for the charity's administration. Regina's poor decision was MOSTLY influenced by:


A) the self-serving bias and her desire to feel good about helping.
B) her responding too quickly.
C) her incorrectly appraising a situation.
D) an appeal to emotion (pity) .

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