When a Company Crisis Occurs, Which of the Following Is

Multiple Choice

When a company crisis occurs, which of the following is the best tactic for top management to take when responding to external questions?

A) Avoid responding until all the facts are known.
B) Designate someone from staff to respond to avoid limelight.
C) Indicate when the answer is unknown, but indicate an answer will be sought.
D) Lessen public concern by withholding certain facts.