Dave's Last Presentation to the Board of Directors Flopped Miserably

Essay

Dave's last presentation to the Board of Directors flopped miserably. He isn't sure why exactly. The information was interesting and should have been more relevant to the audience. Midway through Dave noticed people were texting, doodling, even yawning. What would you suggest to Dave to improve the introduction portion of a presentation? In other words, explain the three things that an effective speech introduction should do.