How Is Conversation Marketing Different from Traditional Marketing

Multiple Choice

How is conversation marketing different from traditional marketing?

A) Customers in conversation marketing merely want to get information about companies and products and do not offer feedback.
B) Traditional marketing is bidirectional, while conversation marketing is unidirectional-it flows from the consumers to the company.
C) In conversation marketing, customers participate interactively in the marketing process.
D) Product promotion can be done in a more direct and obvious manner as opposed to the indirect, low-key approach that is adopted in traditional marketing.