Richard Is the Marketing Manager of a Company That Manufactures

Short Answer

Richard is the marketing manager of a company that manufactures and retails bicycles. The company, started by an ardent cyclist with $50 in his pocket, has an interesting history. Richard has framed this as an inspiring story that highlights the victory of small business over big corporations and has put it on the company's website. The compositional mode used by Richard for this message is called a(n) ________.