More and More Women Have Been Posting Photos of Themselves

Multiple Choice

More and more women have been posting photos of themselves on social media wearing little to no make-up to emphasize the concept of real and natural beauty. Beauty brands such as Glossier have responded to this trend by producing and marketing a product line that celebrates the natural beauty of women. What type of segmentation method is being used to segment this market?

A) psychographics
B) demographics
C) geographics
D) geodemographics
E) behavior