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    M Marketing Study Set 3
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    Exam 9: Segmentation, Targeting, and Positioning
  5. Question
    VALS Is the Most Widely Used ________ Segmentation Tool
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VALS Is the Most Widely Used ________ Segmentation Tool

Question 116

Question 116

Multiple Choice

VALS is the most widely used ________ segmentation tool.


A) geographic
B) behavioral
C) psychographic
D) benefits
E) geodemographic

Correct Answer:

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