When Ron Complained to His Bank's Branch Manager About the Unprofessional

Multiple Choice

When Ron complained to his bank's branch manager about the unprofessional behavior of one teller, the branch manager added a code into his accounts alerting all tellers that Ron was a valued, long-time customer and to provide whatever service he requests. The branch manager is using ________ segmentation to retain Ron as a customer.

A) benefit
B) geodemographic
C) psychographic
D) loyalty
E) geographic