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Simpton Corp

Question 98

Multiple Choice

Simpton Corp. wants to expand into the Mexican market. It has the financial resources, wants to control business operations, and has had considerable success marketing to Hispanics in the United States. Simpton Corp. will likely use ________ to expand into the Mexican market.


A) franchising
B) exporting
C) a joint venture
D) direct investment
E) a strategic alliance

Correct Answer:

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